OTHER WORK · WEB PERFORMANCE
From 75 to 99
on mobile.
A real optimization project on this portfolio: faster first impressions without removing the videos, visual design, accessible structure, or contact-form protection that make the site useful.
Measured before and after.
Both screenshots are mobile PageSpeed Insights reports for mattmavideo.com, captured on the same date as the optimization work.
What slowed it down
The site originally performed well, but mobile performance dropped after security and contact-form features were added. The page still looked correct; the slowdown was happening underneath.
The main issue was resource competition during the first visit. A third-party security script was loading immediately even though its form lived at the bottom of the page. Oversized assets and an extra stylesheet request added more work on a simulated slower mobile connection.
How I improved it
I traced the regression to its actual causes, changed the loading strategy, and retested each release instead of removing useful content to chase a score.
Moved security work out of the critical path
Cloudflare Turnstile now loads only when a visitor approaches the contact form. Server-side verification remains mandatory.
Delivered images at their real display size
The small profile image received a dedicated lightweight asset instead of downloading the larger portrait used elsewhere.
Kept the same font, with less payload
The locally hosted Inter font was subset to the characters this English-language site needs, preserving the visual identity.
Removed a first-render stylesheet round trip
Critical presentation is available with the document, helping the browser paint the opening screen sooner.
Verified functionality after optimization
Videos, responsive layouts, accessibility, SEO, Turnstile, server validation, and anti-spam controls remained in place.
What this means for clients
Performance work is not a universal checklist. I can examine what is slowing down a business website, prioritize the mobile experience, and improve delivery without flattening the brand or removing the features customers need.
Local business websites
Help mobile visitors reach services, menus, locations, and contact actions without unnecessary waiting.
Portfolio and marketing sites
Balance strong visuals and media with a first screen that appears quickly and remains stable.
WordPress and Shopify
Identify theme, plugin, image, font, tracking, and third-party bottlenecks within the platform’s limits.
Custom front-end projects
Build loading, caching, responsive media, and deployment decisions into the site from the beginning.
A practical promise
No responsible developer can promise that every website will hold a fixed score of 100. Hosting, advertising, analytics, plugins, e-commerce platforms, visitor devices, and test variation all affect the result. What I can offer is evidence-based diagnosis, measurable improvement, and clear decisions about the trade-offs.